The digital transformation of consumer analysis — from slow and cumbersome to fast-paced and lean
Tobii's Johan Bouvin on the role of eye tracking and VR in transforming consumer analysis into a multidisciplinary, fast-paced, and lean ...
Latest Stories
Fail fast and do it for free — redefining retail with VR and eye tracking
In this eyes on innovation story, Maggie Ma, our marketing lead for XR talks to Martin Allen of Virtual Retail about how VR is ...
Introducing the Tobii Driver Monitoring System — built on 20 years of innovation and integration know-how
You could simplify the coming wave of automotive innovation into safer for people, easier for people, and better for the planet. What we do ...
FAR CRY® 6 will support Tobii Eye Tracking at launch on October 7, 2021
We're happy to announce that Far Cry 6 will have extended view, aim at gaze and several other popular eye tracking features enabled at ...
Vision care for everyone — a collaboration of private sector and government
In this eye for innovation story, Tobii's Maggie Ma talks about M2S Korea who are aiming to disrupt the process of vision examination in ...
Where privacy ends and transparency begins
At Tobii, we spend a lot of time thinking about the future, and the potential of technologies such as Tobii eye tracking to have a positive ...
Closing the literacy gap with AI and eye tracking
Even the richest countries in the world haven’t solved the problem of kids leaving primary school with low reading abilities. In this post, ...
Finding the keys to scalability — democratizing brain-health assessment
This is the SyncThink story, and how they brought research connecting eye movements with brain trauma into a commercialized VR solution on ...
Eyes on NVIDIA: VR eye tracking is the beginning – immersive ray-traced photo-realism and expressive avatars soon to break through
David Weinstein, director of virtual and augmented reality at NVIDIA, outlines key trends driving the XR market, possible challenges, and ...
Using VR and eye tracking in healthcare applications
In this first post of our spark series, Tobii's Johan Bouvin talks about the healthcare use case — looking at the convergence of VR and eye ...